Rimmel London Stay Matte is thick and mousse like. It doesnt apply very easily, as without a sponge it creates streaks. However, with the proper tools (a dampened sponge was best) it applies quite nicely. Even though its thick, it is transparent coverage in my opinion. The good news is, my oily spots stayed matte through the evening. I did not have runs, or coagulation of my foundation which is usually an issue with most foundations/bbcreams.
The overall look is VERY matte, which I personally do not like. I do like some dewiness in my cheeks so that look must be achieved with a slightly sparkly blush when using this foundation. The downside is if you have dry spots or dry skin. This will make your dry spots look like a dessert and doesnt look good at ALL on dry skin.
I suppose, if so inclined, one could mix it with moisturizer for those dry spots.
I would highly recommend this to those of us with very oily skin only.
I received this product to test via Influenster. My opinions are my own